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PORTFOLIO OF INNOVATIVE OPPORTUNITIES
Project Type
Ideation & Insights
Client
Roblox
Skills
Market and future trends analysis
User research & needs identification
Ideation design & facilitation
Opportunity identification and prioritization
Market research & analysis
Iterative service design approach
Led exploration of music-related revenue opportunities for Roblox, with a target of generating $1 billion in revenue by 2027. Shifted focus towards understanding the underlying problem and meeting user needs. Curated diverse group of participants to ideate innovative solutions around leveraging technology to empower artists and create a dynamic metaverse experience. Expanded & evaluated ideas against financial and market potential. Provided portfolio of solutions across time horizons to meet revenue goals while centering user needs.