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TRANSLATING USER INSIGHTS INTO BUSINESS OPPORTUNITIES

Client

Tivity Health

Project type

Service Design

Skills

Ethnographic research and trends analysis
Journey mapping and persona development
Ideation facilitation
Opportunity identification and prioritization
Iterative service design approach

Led user-centered ethnographic research around senior fitness program for a healthcare company with 14 million members and 13,000 partner locations. Conducted over 70 interviews across regions and stakeholder groups, synthesized insights to inform ideation, and developed a strategy roadmap, identifying opportunity areas in revenue, engagement and communication.

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